430AM Gear




Born in a late night coffee shop, chatting and pondering our next trip and thinking about starting this company.

We were discussing, be it fly or lure, salt or fresh, we all seem to be up before the break of dawn, and often on the water even before sunrise. 

It was during this conversation I was asked "Are you fishing tomorrow?" Which I reply " Yup". "What time you on the water" was the next question..."4.30am" I replied. As we looked at each other we realised that was the name.

It’s a number that has become our badge of honour and commitment to something we love, and we are proud of it.

This is why we want to share it with you.
So if we cross paths on the waterside or on our way to some far fetched adventure, let our caps share the message that we revel in those early rises and the chance of landing a fish of a lifetime.